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Star Wars merchandise -How Geroge Lucas created an empire

This bank holiday was national 'Star wars' day -que all the jokes about May the 4th be with you -well done, glad we got that out the way early. But this made me think about the movies- and in particular the huge amounts of merchandise that have come out alongside the movies all these years. If it can be sold it has had the star wars logo on it -Bubble bath, posters, toys etc- but maybe thats the brilliance of George Lucas right there.

Star Wars was the first real film to think about merchandising for a film, and it paid off big time. In the contract for the movie Lucas grabbed the merchandising rights to the films, which, with movie merchandising not that big at the time they didnt really care -should they of? No one imagined that the films would be that big and bring in that much money -not even Lucas himself- he just had an idea of how to market the movie. Taking the merchandising rights allowed him to produced what he wanted to help sell the movie -and when Star wars mania hit the world, he just couldnt keep up with the demand for the promotional merchandise. The cash that came in from all the memorabillia convinced the banks to lend George Lucas the money to film the sequel and put more money into his company Lucasfilm Ltd (and the rest is history).

Star Wars did change the way films could be made, but also how films are marketed to us to. Ever since there have been art books, action figures, t-shirts and many more items of branded merchandise. Movie studios litterally couldnt ignore the millions that the movies were bringing in just from t-shirts and other merchandise- but could you blame then? It means more exposure for the movie with people owning he merchandise and much more money for the studios. Its works as well, because almost all of us have some piece of movie merchandise, even if its just a small piece -a poster, a t-shirt etc. George Lucas saw the potential in this and ran with it for his tiny sci fi movie -and it paid off big time.

Woodstock Movie Poster